Kick the Tires: Know Your Inventory Part 1

Beverly Hills is one of the highest profile places to live in the world. It’s A-list of residents, from top actors and producers to CEO’s and professionals, make it an exciting place to call home.

In my case, 90210 is both where my three kids grew up and it’s where I’ve established my business. After twenty years selling high end real estate, I can confidently say, “If you can make it Beverly Hills, you can make it anywhere.”

Regardless of whether it’s the Bronx or Bel Air, real estate is a tough business. And with the Internet, information is everywhere. Your clients can log onto the MLS from their computers or on their iPhones. This means that you have to work harder and smarter than your competitors. That’s why I specialize, and so should you.

The more specialized knowledge you have, the more you’ll stand out from your competitors. Here’s a case in point. I had a client who was selling her Brentwood home for $7.5 million. We based the price on comparables and on the roof that needed to be replaced. A buyer put in an offer, and the deal was moving ahead. Once the inspection results were in, however, the buyer insisted that we drop the price. The reason? The roof needed to be replaced.

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