"E" Number 1 and The Malibu Effect
If you recall from my previous post regarding the 4 E's of real estate, I promised to provide you with details about each: Effort, Expertise, Ethics and Enthusiasm. I started with "E" Number 1: Effort. I introduced you to the Malibu Effect. This is part two of that post.
If it’s your first time in a slump, welcome to the club. It’ll require a leap of faith to believe that business will improve. Trust me on this one. Unless you’re working in an area that people can’t wait to leave, the skills you learn during lean times will benefit you immensely once the market improves. Even in places that insurance companies insist are risky areas in which to live, you’ll still find numerous buyers who are willing to take the gamble and buy the property.
Malibu, for example, is home to the world’s rich and famous. It is also documented as an area at risk for landslides, floods, fire, earthquakes, and tsunamis. In fact, Malibu is one of the only parts of the country that is jeopardized by all five of these major threats from Mother Nature.
A flash fire will devastate a hillside in Malibu, turning some of the world’s most expensive homes into ash. A landslide will rip apart an architectural masterpiece. But after the initial shock, what happens? Within months, new buyers purchase properties or homeowners rebuild despite the threats that are stated on their insurance policies.
My point is that for every negative belief, there is a positive one that can take its place. Don’t let fear get in the way of accomplishing your goals. You can certainly find any number of reasons why you won’t make it in this business: natural disasters, economic slumps, and personal weaknesses. Despite these limitations, however, countless individuals are making a living and reaching their professional goals every day. How do they do this? They remain upbeat, create a supportive environment, and put in the effort.
The effort required to be a top performing agent will be immense. It won’t be easy and it’ll also require you to do your best even when external conditions are far from motivating. This consistency—effort regardless of market conditions—is one element that separates the best brokers from the mediocre ones. Next time, we’ll explore “E” number two: Expertise. This may be the most important of the four. ♦Digg it ♦del.icio.us ♦Add to Technorati Faves
If it’s your first time in a slump, welcome to the club. It’ll require a leap of faith to believe that business will improve. Trust me on this one. Unless you’re working in an area that people can’t wait to leave, the skills you learn during lean times will benefit you immensely once the market improves. Even in places that insurance companies insist are risky areas in which to live, you’ll still find numerous buyers who are willing to take the gamble and buy the property.
Malibu, for example, is home to the world’s rich and famous. It is also documented as an area at risk for landslides, floods, fire, earthquakes, and tsunamis. In fact, Malibu is one of the only parts of the country that is jeopardized by all five of these major threats from Mother Nature.
A flash fire will devastate a hillside in Malibu, turning some of the world’s most expensive homes into ash. A landslide will rip apart an architectural masterpiece. But after the initial shock, what happens? Within months, new buyers purchase properties or homeowners rebuild despite the threats that are stated on their insurance policies.
My point is that for every negative belief, there is a positive one that can take its place. Don’t let fear get in the way of accomplishing your goals. You can certainly find any number of reasons why you won’t make it in this business: natural disasters, economic slumps, and personal weaknesses. Despite these limitations, however, countless individuals are making a living and reaching their professional goals every day. How do they do this? They remain upbeat, create a supportive environment, and put in the effort.
The effort required to be a top performing agent will be immense. It won’t be easy and it’ll also require you to do your best even when external conditions are far from motivating. This consistency—effort regardless of market conditions—is one element that separates the best brokers from the mediocre ones. Next time, we’ll explore “E” number two: Expertise. This may be the most important of the four. ♦Digg it ♦del.icio.us ♦Add to Technorati Faves
posted by Myra Nourmand at
5:46 PM
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