What Does Hard Work Look Like?

In my previous post titled "You've Got to Work Hard, Even on July 3rd" I shared that hard work is key to career advancement and high achievement. Now, I'll provide an example of how this looks in my industry.

Right now I’m fighting a tough battle of public opinion. On one side, we have the talking heads of the online, TV, and print worlds. Global conglomerates who fill our airwaves with news about the sorry state of real estate.

Then there’s Beverly Hills reality. So far, I’ve had a benchmark year. In fact, I closed 7 multi-million dollar escrows in April and May. One of my listings in L.A.’s Hancock Park fetched one of the highest purchase prices in the prestigious enclave. From a sales standpoint, my 2008 numbers will be 20% higher (if not more, it's only July after all) than last year. Where’s the doom and gloom? Where’s the subprime fall out? Non-existent here.

Both realities are legitimate. Unfortunately, one is thought of as fact, while the other gets negligible coverage.

So that means that I’ve got to work harder. I’ve got to tell buyers who follow the news that in Beverly Hills there are no bargains. That in many of the most prestigious L.A. zip codes demand exceeds supply. And the market is still very competitive.

To thrive in this business takes working tirelessly to stay ahead. You've got to do more than your competition. And as I’ll describe in my next post, you've got to maintain a positive attitude.

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