Tuesday, August 19, 2008

Don’t Wait for Things to Happen, Make Them Happen

Whether it’s going to a charity event in the evening--even when you're dead tired--or picking up the phone and going through your contacts, the principal is the same. You’ve gotta go out there and create business. This approach is what separates the successful from the mediocre.

Act Right Away

Last Wednesday a client and I were walking through a home. She’s a dear friend, and someone who I worked with for years. I could tell that she liked the listing. Experience has taught me to provide valuable information about the homes clients have seen. They often look at many properties in one day, and it’s a challenge to keep track.

“Do you want a copy of the floor plan?” I asked.

“That’d be great,” she said. Earlier in the day the seller’s broker had provided me a copy of the plan and it was on my desk in my office.

As we were leaving the listing, I told her, “The floor plan will be waiting for you when you get home.”

“What do you mean?” she asked me.

She wondered how I could have taken care of her request already. We had been together during the listing appointment, after all.

Impress Clients by Seizing the Moment

Once she told me that she wanted a copy of the floor plan I took action. While she was in one part of the house, I was in another. I got out my phone and called my office. I asked my assistant to grab the floor plan that sat on my desk make a copy of it. She then sent it to my client’s house. The floor plan was waiting for her at her home, and we hadn’t even left the appointment yet.

It was late afternoon when she and I met. At that point, I could have told myself, “It’s a quarter to 5:00, why not just wait till tomorrow?”

There’d be nothing wrong with waiting until the next day. But why delay something when you could do it right away?

My client was amazed and thankful for my take-charge approach.

“I wanted you to have the floor plan while the house is still fresh in my mind,” I told my client. And I meant it.

Always think of what you can do to provide the best service to your clients as possible…then do more.
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