Thursday, March 26, 2009
Below appear photos from the award luncheon at the Montage Hotel, Beverly Hills. I was recognized by Hadassah, one of the largest philanthropic organizations in the US. It was an an honor, and a celebration that I'll always remember.
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Centerpiece
My Presentation
Proud Parents Watch Nicole
Nicole Speaks
My daughter delivers a presentation and introduces me at the Hadassah event.
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Wednesday, March 25, 2009
Giving to Others During Difficult Times

Today I spent most of the day at the Montage Hotel in Beverly Hills. I was honored by Hadassah, the Women’s Zionist Organization of America. Hadassah is the largest volunteer organization and the largest women’s organization in the United States. It was a true honor. The event was a spring luncheon and boutique benefitting Hadassah Youth Programs.

It was amazing to see the room filled to capacity for the charity event, especially considering how we’re living through tough economic times.
One of the highlights of the event was when my daughter introduced me. Nicole wouldn’t allow me to read her speech before she presented it.
I know that she’s a talented speaker, so I looked forward to her presentation. Her words brought me to tears. When she was done it was my turn to speak, and I found it difficult to make my presentation at first because I was so moved by her touching speech.
Hadassah printed a tribute book, and I was able to thumb through it in my office after the event.
My husband, Saeed, wrote the following:
The girl with a heart of gold who stole my heart in college. The loving and caring mother and grandmother who has raised our three children and the ideal capable partner who has shared my life and made it so bright and beautiful. I’d like to thank Myra for her commitment to all charitable causes and today for her dedication to Hadassah.
My kids, Nicole, Michael, and Howie, my son-in-law Jason and my two grandkids Joshua and Eva wrote the following: To an incredible Mom and Gramdma, who teaches her family and her community what it means to have a “Nefesh Yehudi,” a Jewish soul. Her daily example reminds us of the importance of love and tzedakah, or charity.
But that was an hour ago. Now it’s back to work. I’m at the office making follow-up calls and celebrating closed escrows. Business hasn’t been easy, especially at the end of last year. But things have picked up. Deals have closed and based on sales so far, 2009 has been a good year. ♦Digg it ♦del.icio.us ♦Add to Technorati Faves
Thursday, March 19, 2009
When Buffet Talks, We'd Better Listen

Warren Buffet appeared on CNBC’s Squawk Box on Monday, March 9. He said the following:
“When people get scared, they change their buying habits. When they quit buying as much, people lay off. We are in a very, very vicious negative feedback cycle. It will end, but, believe me, I mean, I don't want this to be the last line of the movie, the last line of my annual report that America's best days lie ahead.”
Click on the following link to get the transcript of the entire interview.
So what’s one of the most respected authorities in the world saying about the global economic crisis?
It’s not about numbers, and it’s not about complicated formulas—it’s about attitude.
We could spend hours, weeks, and months going line by line through the stimulus package, the US budget, and economic reports put out by the brightest minds in the country. The bottom line is, that we need to shift our attitudes and change our behaviors.
Fear is taking hold of too many of us.
I’m not suggesting that we bury our heads in the sand and ignore that people are losing their homes, businesses are closing, and lots of suffering is taking place.
But I am saying that there is a lot of good that’s clearly getting ignored. And I’ll argue that we’re doing this to ourselves.
Just watch the news. It’s all about how bad things are. Again, I’m not denying the media reports. But how many of us are still employed? How many of us are still paying our mortgages, eating out, and going to the gym?
The grooves of doom and gloom are digging deeper into our subconscious. The result? Let’s review Mr. Buffet’s observations:
“People get scared…They quite buying as much…people lay off.”
Notice the order of his observations:
1. People get scared
2. They quit buying as much
3. People lay off
He didn’t say:
1. People lay off
2. They quit buying as much
3. People get scared.
"People get scared" was the first in his trio.
So for the 90% or so of us who have jobs, we’ve got to take on a positive attitude and counter the fear that’s taken hold of us.
As Mr. Buffet said, “We’re in a very, very vicious negative feedback cycle.” He didn’t say, “We will be” (future tense). Or that “we’re going to be” (present progressive). He said, “We are.” Present tense. Right now. So it’s time to do our best to snap out of it.
It’s fear that’s making an already difficult situation even worse. If two-thirds the world’s most powerful economy is based on consumer spending within its borders, then Buffet is making a stern warning and admonishment to all of us. ♦Digg it ♦del.icio.us ♦Add to Technorati Faves
Wednesday, March 11, 2009
More on Debt

Kelly, a client, divorced. The result was a significant drop in her income. Although this was years before our current global crisis, you can call this her domestic economic meltdown.
Before the breakup, her lifestyle matched that of her high-profile film producer-husband.
At the time when she filed for divorce, she didn't realize how much it would change her standard of living. As a result of the dip in income, she could no longer afford the extravagant lifestyle that accompanied her husband’s Hollywood job.
When she first shared the news with me, she sat in my office. I handed her a Kleenex to ease her emotional state.
“Kelly, I know it’s a tough time. But there’s a bright side,” I told her.
“Like what? My marriage has fallen apart, and so has my life,” she said.
“Remember you complained about the work it took to keep up the house?” I asked.
“Yeah. It was a pain dealing with the pool man, the gardeners, housekeepers.”
“I found some great townhomes. Now you won’t ever have to hire another gardener,” I said.
“Myra, you always look at the glass half-full, and I appreciate it,” she said.
I found Kelly a home that was significantly smaller than her current one. It was difficult for her to adjust, but once she did, she grew to enjoy her new place. Five years later, she contacted me again. This time, she had good news to share.
“Myra, I just got married,” she told me.
“Congratulations! Who’s the lucky man?” I asked.
“You’d think that I’d learned my lesson last time, but it’s another Hollywood exec,” she said.
We chatted about their relationship, and she then expressed gratitude for the support I provided her five years ago.
Kelly told me that she was prepared to buy another home. Her husband’s business manager lined up a broker already, but she insisted on calling me instead. As a result, I represented Kelly and her new husband in the purchase of a new home. It was even larger than the Holmby Hills estate where she lived with her first husband.
When things turned around for her, she remembered how I had helped her five years before—you never know how the kindness you extend to others will come through for you later.
Although the present economic crisis may seem like it’ll never come to a close, there is a rainbow at the end of this storm. This means that right now, you’ve got to work harder. And when things turn around, your intense focus will pay off. As they say, “What comes around, goes around.” ♦Digg it ♦del.icio.us ♦Add to Technorati Faves
Friday, March 6, 2009
Shrinking Wallets, Shrinking Homes: The 4 D's of Real Estate

In my book, I devote a chapter to what I call the 4 D’s of Real Estate. They are Desire, Debt, Death, and Divorce.
The 4 D’s come in waves. Sometimes I’m dealing with many clients whose real estate move is a result of a divorce. Other times it seems like death is the cause for several clients to buy and sell homes.
In today’s market, for reasons that I don’t need to explain to you, I’ll focus on Debt.
The real estate market is cyclical. A few years ago we were riding a wave that seemed to have no crest. Experienced agents knew that the party would come to an end, we just didn’t expect it to wrap up so badly.
Presently, you’re dealing with clients whose lives are being affected by tough economic times. At the moment, they have the home of their dreams, complete with a pool, a large lot, and a view of the city. Now they’re looking for a condo that’s half the size.
Remember to treat your clients with compassion. It’s tough to downsize once you’ve lived large—just ask MC Hammer.
Maintaining an upbeat attitude will go along way to earn your client’s trust. So always present a silver lining. For example, your clients may express sadness with having to give up their home and move into a smaller one. But there are upsides to downsizing.
With a smaller home, your clients will have more freedom. There will be less to clean and less to manage. This is especially the case if they’re moving from a detached single unit home and into a condominium or townhouse. There will be considerable cost savings when they don’t have to hire gardeners, house cleaners to clean a large house, and fill rooms with expensive furniture.
Some of my clients have homes so big that their children and they can lead separate lives if they wanted to. With closer quarters family members will spend more time together.
Another benefit of condominium life is being able to lock and leave—if they want to take a vacation, it’s much easier to do so when a homeowner’s association is taking care of upkeep.
In the next post, I’ll provide an example of how I worked with a client who had to downsize as a result of a dip in her savings. ♦Digg it ♦del.icio.us ♦Add to Technorati Faves









